Boxy Reset
Mar 
18th
, 
6:00pm 
PDT
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What agile event programs are and why they're essential

Jet Rodriguez

VP, Marketing

Righteous, Inc.

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Resource Title

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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9:00AM - 10:00 AM

Main lobby

Arrival & Check-In

Get yourself checked in, say hello to colleagues and get ready for a fun day!

2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

R. Harrison

Mrs Robinson
Mrs Robinson

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

R. Harrison

Mrs Robinson
Mrs Robinson

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

R. Harrison

Mrs Robinson
Mrs Robinson

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

R. Harrison

Mrs Robinson
Mrs Robinson

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

RSVP
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Local Events is a host of exceptional ability. Studies show that a vast majority of guests attending events by Local have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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Own Your Story

Panel Discussion

FRIDAY MARCH 18 | 6-7PM

REI SANTA CRUZ

March 
18th
, 
6:00pm
–
7:00pm 
PDT

Join us on the eve of the She.is.beautiful Santa Cruz

5k & 10k for an outdoor evening of inspiring conversation.

At this free panel discussion, we’ll hear from iconic

women & gender nonconforming athletes who’ve

left their mark in making athletic participation

more welcoming & accessible.

Register For Free Here
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Shared stories. Shared journeys.

Moderated by Alysia Montano, join us for a conversation with panelists as they share their journeys to becoming advocates for underrepresented communities in their respective sports. We’ll discuss the challenges they've battled and what's shaping the future of athletics. This conversation is sure to be a roadmap for how we want to show up in our own lives, while building the athletic and outdoor communities to be stronger, more accessible and more fun than ever.

Shared stories. Shared journeys.


Moderated by Alysia Montaño, join us for a conversation with panelists as they share their journeys to becoming advocates for underrepresented communities in their respective sports. We’ll discuss the challenges they've battled and what's shaping the future of athletics. This conversation is sure to be a roadmap for how we want to show up in our own lives, while building the athletic and outdoor communities to be stronger, more accessible and more fun than ever.

Get Details
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splash

Alysia Montaño

SHE/HER

MODERATOR

SHE/HER

Many know Alysia Montaño as the “pregnant runner” and "the Olympian with the flower in her hair," but her titles don't stop there. She's also a 2012 Olympian, seven-time USA Champion, two-time American record holder, author, advocate, activist and mother. Her non-profit, &Mother, works to enhance the visibility of motherhood in the field of athletics and celebrates the power of mixing passion and parenting.

Speaker Block #3

Alysia Montaño

SHE/HER

MODERATOR

Many know Alysia Montaño as the “pregnant runner” and "the Olympian with the flower in her hair," but her titles don't stop there. She's also a 2012 Olympian, seven-time USA Champion, two-time American record holder, author, advocate, activist and mother. Her non-profit, &Mother, works to enhance the visibility of motherhood in the field of athletics and celebrates the power of mixing passion and parenting.

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Alysia Montaño

MODERATOR     SHE/HER

SHE/HER

Many know Alysia Montaño as the “pregnant runner” and "the Olympian with the flower in her hair," but her titles don't stop there. She's also a 2012 Olympian, seven-time USA Champion, two-time American record holder, author, advocate, activist and mother. Her non-profit, &Mother, works to enhance the visibility of motherhood in the field of athletics and celebrates the power of mixing passion and parenting.

Alysia Montaño

SHE/HER

MODERATOR

Many know Alysia Montaño as the “pregnant runner” and "the Olympian with the flower in her hair," but her titles don't stop there. She's also a 2012 Olympian, seven-time USA Champion, two-time American record holder, author, advocate, activist and mother. Her non-profit, &Mother, works to enhance the visibility of motherhood in the field of athletics and celebrates the power of mixing passion and parenting.

alysiamontano

Panelists

Speaker Block #3

Alison Désir 

SHE/HER

PANELIST

Alison Mariella Désir is an endurance athlete, activist, mental health advocate and founder of Harlem Run, a NYC-based running movement, and Run 4 All Women. Her upcoming book, Running While Black, is scheduled for release in Oct 2022.

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Kriste Peoples

SHE/HER

PANELIST

Kriste Peoples is a women’s trail running coach, outdoor guide, writer and speaker from Denver, Colorado. She works to empower women, pushes for greater inclusion in the outdoors and is the founder of the Black and Brown Women’s Alliance.

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Nikki Hiltz

THEY/THEM

PANELIST

Nikki Hiltz is a mid-distance runner, 6-time NCAA Division I All-American and founder of the Pride 5K, a virtual 5K supporting the Trevor Project, an organization that provides services to LGBTQ+ youth.

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Kim Woozy

SHE/HER

PANELIST

Kim Woozy is a community leader and advocate who has helped create and contribute to brands, organizations and events that inspire, connect and empower girls and women, including Skate Like a Girl and Slmbr Party.

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Even more going on...

2:00 PM

Food Trucks

Purchase food from one of our local food truck partners to eat while you mingle.

2:30 PM

Perks for REI Members

The first 200 REI Co-op Members at the event will receive a special perk!

Speaker Block #3

Discover better with
REI Membership

SHE/HER

MODERATOR

Join a community of people making a different kind of outdoor company. Being an REI Co-op Member gets you great benefits like rewards, access to our Member Collection, free U.S. standard shipping, special pricing on shop services and much more.

EXPLORE CO-OP MEMBERSHIP
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Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Discover better with
REI Membership

Local Events is a host of exceptional ability. Studies show that a vast majority of guests attending events by Local have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Join a community of people making a different

kind of outdoor company. Being an REI Co-op

Member gets you great benefits like rewards,

access to our Member Collection, free U.S.

standard shipping, special pricing on shop

services and much more.

EXPLORE CO-OP MEMBERSHIP
Text goes here
X

Local Events is a host of exceptional ability. Studies show that a vast majority of guests attending events by Local have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Speaker Block #3

Enter for a chance to get outfitted by an REI Run Expert


SHE/HER

MODERATOR

One lucky winner will get geared up from head to toe with an REI expert with a Run Outfitting at any of our Northern California stores.

Prize includes a $400 REI gift card to use during the outfitting.

ENTER SWEEPSTAKES
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NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Void where prohibited. Promotion open only to legal residents of the 50 United States and D.C. who are at least 18 (or age of majority in their jurisdiction, whichever is older) upon entry. Promotion starts 12:00:01 am (PT) on 3/1/22 and ends at 11:59:59 pm (PT) on 3/19/22 (the “Sweepstakes Period”). To enter, during the Sweepstakes Period, (i) review the full Official Rules linked below, (ii) click the Enter for a chance to win link above, and (iii) complete all required information on the entry form and submit the entry form. Limit 1 entry per person. By entering the Sweepstakes, you consent to being placed on a mailing list for promotional and other materials. One Winner will be randomly selected to receive one REI Co-op prize package (total ARV is $400.00), redeemable at any REI store in Northern California. Odds of winning depend on number of eligible entries. Promotion subject to Official Rules, so visit https://ownyourstorysweepsrules.splashthat.com for full details, restrictions, and rules. Sponsor: Recreational Equipment, Inc., 1700 45th St East, Sumner, WA 98352.

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Enter for a chance to get outfitted by an REI

Run Expert

One lucky winner will get geared up from head to toe with an REI expert with a Run Outfitting at any of our Northern California stores. Prize includes a $400 REI gift card to use during the outfitting.

ENTER SWEEPSTAKES
Text goes here
X

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Void where prohibited. Promotion open only to legal residents of the 50 United States and D.C. who are at least 18 (or age of majority in their jurisdiction, whichever is older) upon entry. Promotion starts 12:00:01 am (PT) on 3/1/22 and ends at 11:59:59 pm (PT) on 3/19/22 (the “Sweepstakes Period”). To enter, during the Sweepstakes Period, (i) review the full Official Rules linked below, (ii) click the Enter for a chance to win link above, and (iii) complete all required information on the entry form and submit the entry form. Limit 1 entry per person. By entering the Sweepstakes, you consent to being placed on a mailing list for promotional and other materials. One Winner will be randomly selected to receive one REI Co-op prize package (total ARV is $400.00), redeemable at any REI store in Northern California. Odds of winning depend on number of eligible entries. Promotion subject to Official Rules, so visit https://ownyourstorysweepsrules.splashthat.com for full details, restrictions, and rules. Sponsor: Recreational Equipment, Inc., 1700 45th St East, Sumner, WA 98352.

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Void where prohibited. Promotion open only to legal residents of the 50 United States and D.C. who are at least 18 (or age of majority in their jurisdiction, whichever is older) upon entry. Promotion starts 12:00:01 am (PT) on 3/1/22 and ends at 11:59:59 pm (PT) on 3/19/22 (the “Sweepstakes Period”). To enter, during the Sweepstakes Period, (i) review the full Official Rules linked below, (ii) click the Enter for a chance to win link above, and (iii) complete all required information on the entry form and submit the entry form. Limit 1 entry per person. By entering the Sweepstakes, you consent to being placed on a mailing list for promotional and other materials. One Winner will be randomly selected to receive one REI Co-op prize package (total ARV is $400.00), redeemable at any REI store in Northern California. Odds of winning depend on number of eligible entries. Promotion subject to Official Rules, so visit https://ownyourstorysweepsrules.splashthat.com for full details, restrictions, and rules. Sponsor: Recreational Equipment, Inc., 1700 45th St East, Sumner, WA 98352.

Virtual Event: How to Build an Agile Events Program

Relax and relive the moment.

Watch Now
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Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of them. Then, replace the video by selecting it and clicking on the "Embed Options" tab on the right. Then, simply paste in the direct link to YouTube or Vimeo. Hide this element when you're finished.

 
If you would rather embed a video or stream from a different service, use the "Livestream - iFrame Block", which can be found hidden in the Layout Tab.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 

• How do I resize an iFrame?

• What's the difference between iFrame elements and Video elements?

• How do I embed webinars or livestreams using an iFrame element?

• What can I embed using an iframe into Splash?

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.


Need more help? Here are some great Help Center articles regarding embed best-practices:

 

• How do I resize an iFrame?

• What's the difference between iFrame elements and Video elements?

• How do I embed webinars or livestreams using an iFrame element?

• What can I embed using an iframe into Splash?

What You'll Learn

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.


But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

Key takeaways:

•

What agile event programs are and why they're essential

•

Strategies and tools for building agile event marketing

•

How to scale agile event programs without losing brand integrity or valuable data

•

Steps you can take right now to introduce agile event marketing into your business

Agenda

7:00–7:10

All Speakers

Welcome Intro

Hosts will introduce themselves and get you up to speed on the webinar's agenda.

7:10–7:20

Sab Pell, Openform

Opening Remarks

Host Sab Pell will take you through the hot topics and best practices to move forward with.

7:20–7:45

All Speakers

Panel Begins

Open Q&A between guest presenters and attendees.

7:45-8:00

Jet Rodriguez, Righteous, Inc.

Closing Thoughts

Guest speaker Jet Rodriguez will keep us informed on what the future of virtual events will begin to look like.

Your Hosts

Sab Pell

CEO

OPENFORM

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Frank Sides

VP, Technology

TRUST THE PROCESS, INC.

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Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Check it out
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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04

IRL + URL: How to Blend In-Person and Virtual Events

Blending in-person and virtual experiences to create a hybrid event is one way event marketers can lean into this ever-changing operation, reach new audiences, and discover new growth.

Read the article
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Contact Info

For questions, comments or cool running tips, please email local-bay@rei.com.

Register Here
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See you online.

© 2022 Recreational Equipment, Inc. All rights reserved. REI and the REI Co-op logo are trademarks of Recreational Equipment, Inc.

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Sab Pell

Sr. Director of Product Marketing

Openform

Sab Pell is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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